The Project
The goal of the Winship Cancer Institute website was to create a bold online presence for the center and act as informational reference for patients, referring physicians, nurses, and specialists on the cancer care available. I worked with patient advocates, former patients, doctors, staff, and volunteers to form the overall look and feel of the site through guided interviews, round-table discussions, and usability sessions. In the end, the Winship site was well received by both the center and university branding managers and, most importantly, the staff and patients of the center.